FEAT. sock co. began in October 2012, when life-long friends, Alison and Chelsey identified a gap in the South African market for locally made feature socks. The company has moved from strength to strength and is now a well-known brand in South Africa, producing high-quality, designer cotton and wool-blend socks. Supporting local industry is of high value to FEAT. sock co. All production is kept local to Cape Town and the Western Cape, South Africa.